The Entertainment Software Association promises a reimagined E3 2020. Here are the game developers and publishers who have already committed to the show.
There’s no denying that E3 is no longer the event it used to be. With the emergence of the internet and streaming, the annual tradeshow isn’t as important for the health of the video game industry as it once was. Despite the fact that the industry no longer needs to rely on E3 to earn respect, many publishers and developers still use it as a chance to announce new games and highlight projects they are working on.
As we all know, Sony is skipping E3 this year. It’s not the first time the platform-holder has passed on the trade show, but it still feels like a bit of an odd decision given they are launching the PlayStation 5 this year. You would think that Sony wants to get the PS5 out there in front of as many eyeballs as possible.
Regardless of what you think of E3 as a trade show these days, there’s no denying a ton of people still pay attention to it. It’s still the biggest gaming trade show in the world.
But with evolving technology, the Entertainment Software Association (ESA) has to evolve E3. To that end, the ESA has promised a “reimagined” E3.
E3, the world’s premier event for computer and video games and related products, has been reimagined to include new stage experiences, experiential zones, and live events to showcase new titles and innovations in video games and to celebrate video game culture.
This year’s show is being dubbed “E3 2020: EVERYONE PLAYS.” The ESA didn’t get too specific but promised: “special guest gamers, celebrities, and digital programming on the show floor while connecting with global audiences through extended livestreaming.”
While major game companies have typically streamed their press conferences, the hype sort of dies down once the show’s floor opens. Some individual outlets like IGN and GameSpot typically host their own livestreamed interviews from the show floor, but coverage is pretty limited, so the E3 hype kind of dies down as the week goes on. It sounds like there will be a concerted effort on the ESA’s part to continue show floor coverage beyond the initial press conferences.
Of course, E3 is only as exciting as the game developers and publishers who choose to participate. While we’re still a few months away from the big event, here are some of the companies who have already committed to participate in E3 2020:
- Bethesda Softworks
- Square Enix
- Take-Two Interactive Software
- BANDAI NAMCO Entertainment America Inc.
- Warner Bros. Games
In all likelihood, Xbox will steal the spotlight this year thanks to the Xbox Series X. With no Sony conference and Nintendo likely hosting its annual Direct stream, it gives Microsoft a leading edge to dominate the conversation around the show. Ubisoft, Square Enix and Bethesda Softworks each typically host their own individual press conferences, but we’ll have to wait and see what they have planned.
E3 2020 will run from June 9-11 with June 9 serving as the industry day. The remaining two days will be open to all badge holders. This year’s event will be held at the Los Angeles Convention Center with registration opening on February 15 at 11:00 a.m. EST.