In the absence of any new developments on the Grand Theft Auto 6 news front, fans are going over the trailer as if it were the Zapruder film. The anticipation has helped the GTA 6 trailer, which premiered in December 2023, pass 250 million views on YouTube. It also has more than 1 million comments. I haven't checked, but I'm guessing about 900,000 of those are of the "We got XYZ thing before Grand Theft Auto 6."
That video leaked early, prompting Rockstar Games to go ahead and release it. It racked up 93 million views in 24 hours, probably including millions of views from people who had already seen the leak. That was a one-day record for a non-music video.
Fans thought December 2024 would bring the second trailer, but that didn't happen. The next date true believers have optimistically circled on the calendar is May 15, a Take-Two Interactive investors call for the fourth quarter of 2025.
That's the quarter GTA VI is slated to release in, and a trailer would certainly drive the hype machine into a profitable frenzy for the stockholders.
Other than the trailer, the biggest debate about the upcoming blockbuster is what price point it will launch with. Nintendo's announcement that Mario Kart World will retail for $80 has people wondering what Take-Two Interactive will do here.
After all, if there's a game that can charge $100 without blinking an eye, it's Grand Theft Auto 6. Many of the games that have collector's edition use their online components to justify the price increase. The runaway success of GTA Online all but guarantees the existence of a version that comes with extra in-game cash and perks for a few extra dollars of real world currency.
Take-Two Interactive, after all, is the same company that brings us the microtransaction-laden NBA 2K.