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PS5 logo revealed at CES 2020 but Sony keeps the console a mystery

By Matthew Liebl

LAS VEGAS, NEVADA - JANUARY 06: Sony President and CEO Kenichiro Yoshida speaks during a Sony press event for CES 2020 at the Las Vegas Convention Center on January 6, 2020 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs January 7-10 and features about 4,500 exhibitors showing off their latest products and services to more than 170,000 attendees. (Photo by Mario Tama/Getty Images)
LAS VEGAS, NEVADA - JANUARY 06: Sony President and CEO Kenichiro Yoshida speaks during a Sony press event for CES 2020 at the Las Vegas Convention Center on January 6, 2020 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs January 7-10 and features about 4,500 exhibitors showing off their latest products and services to more than 170,000 attendees. (Photo by Mario Tama/Getty Images) /
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Sony’s CES 2020 press conference featured some talk about the PlayStation 5, but while the console was kept a mystery we did get to see the PS5 logo.

With the PlayStation 5 launching later this year and Sony hosting its annual press conference at CES 2020 this week, many believed the company would share some details about the next-gen console, or at least reveal what it looks like. Unfortunately, neither of those things came true on Monday night. They did, however, reveal the official PS5 logo and it looks exactly like you’d expect.

Although the PlayStation brand did come up briefly, Sony only shared some already-known details about the PS5 hardware along with some sales stats for the PlayStation 4. Sony Interactive Entertainment president and CEO Jim Ryan reiterated the PlayStation 5’s Ultra HD Blu-ray support, ultra-high speed SSD, hardware-based ray tracing capabilities and 3D audio sound. He also brought up the new controller with haptic feedback and adaptive triggers.

Another welcomed feature briefly talked about was the Ultra HD Blu-ray support, something which was not included in the PS4 Pro. Sony received some initial backlash for the lack of a UHD player in the PS4 Pro, especially since its competition in the Xbox One X included it.

Beyond those already-known details, the only other big reveal for the PlayStation 5 was its logo which looks practically identical to its predecessors. The “PS5”  is stylized in the same font as the PlayStation 3 and PlayStation 4 but, of course, replaces the numeral with the “5.”

It’s not exactly the reveal everyone wanted, but it’s the one we pretty much expected. Heading into CES 2020, I didn’t think Sony would unveil the PlayStation 5 console. I figured they’d wait to host their own event as they did with the PS4.

While it feels like Microsoft reinvents the Xbox branding almost every generation, Sony has remained pretty traditional with its PlayStation marketing. And thus far, it seems to have paid off.

Sony revealed that as of January 2020, the PlayStation 4 has sold 106 million units and 1.15 billion PS4 games. Additionally, there are 103 million active users with 38.8 million PS Plus subscribers.

dark. Next. Will the PS5 be worth getting at launch?

With the PS5 logo, Sony probably feels if it ain’t broke, don’t change it. The PlayStation branding, while traditional, is effective and pretty much everyone recognizes that iconic “PS” symbol.

As for when we can expect more news regarding the PlayStation 5, Jim Ryan said “in the coming months.” The PS4 was revealed in February 2013 but we didn’t see the console itself until Sony’s E3 press conference in June of that year. With Sony no longer hosting traditional E3 press conferences, a reveal event before E3 seems most likely.

In the meantime, let us know what you think of the PS5 hardware and the “new” logo.