Activision CEO, Eric Hirshberg, tries to turn the Call of Duty: Infinite Warfare negativity into a positive.
The Call of Duty franchise is setting history for all the wrong reasons. We have grown accustomed to the Call of Duty formula: a similar but new yearly title, a boat-load of popularity, and millions of copies sold. This time around, as the next installment Call of Duty: Infinite Warfare tries to take players even more into the future, fan voices sound, and the launch trailer has surpassed over one million dislikes on YouTube.
Activision CEO, Eric Hirshberg tried to take all of the Call of Duty: Infinite Warfare backlash and turn into something of a positive, “The fact is, while it’s very early, preorders are off to a very strong start,” Hirshberg said. “Views of the reveal trailer that you referred to are up and, in fact, the number of likes per view on the Infinite Warfare reveal trailer are also the highest we’ve ever seen.”
What else could he say? Activision Blizzard made 1.46 billion dollars in the first-quarter of this year, so negativity over its latest game isn’t enough to his feelings. Even though it seems as if a ton of hate is piling up, money continues to roll in for the Call of Duty franchise; the finical freedom to try new things, and take a risk like this one, isn’t going to do too much harm in the immediate future.
Hirshberg also went on to talk about Black Ops 2 and its initial record-setting amount of trailer dislikes for the franchise at first, and the team’s ability to turn the negative remarks into the most successful game Call of Duty games to date.
The winner in all of the Call of Duty: Infinite Warfare hate is the underdog Battlefield. Last week, Battlefield 1 surfaced across the internet and received an overwhelming amount of support (over one million likes). The game is an alternate universe, first-person shooter based on the World War 1 period and is the type of game that nostalgic hardcore shooting game fans want to play.
Luckily, for Call of Duty: Infinite Warfare, the game is still months away from release and has a stage June (E3) to showcase the game more. Hopefully, Activision turns the tides back in its favor and away from the emerging Battlefield shooter — usually known as the second-fiddle to Call of Duty.
The saving grace for Call of Duty: Infinite Warfare is the inclusion of Call of Duty: Modern Warfare remastered. Even if fans aren’t excited for Infinite Warfare, Modern Warfare is sure to hold fans over until 2017 and generate a solid amount of sales, regardless.
Will Call of Duty: Infinite Warfare rebound, or is 2016 a downward spiral for Activision?