One of the most prominent mobile game companies in the U.S. is getting a Chinese partner to expose its games to a potentially bigger audience.
Kabam has announced that it has entered into a strategic partnership with Alibaba Group, which will publish the San Francisco-based company’s mobile games in China through apps like Mobile Taobao and Laiwang. Alibaba will invest approximately $120 million in Kabam, as well as adding an executive to the company’s Board of Directors. Alibaba joins Google Ventures, Warner Bros., MGM and Intel on the list of high-profile investors in Kabam.
The partnership was announced at ChinaJoy, Asia’s leading conference devoted to digital entertainment.
“Truly successful games companies have to be globally successful,” Kabam CEO Kevin Chou said in a press release. “This strategic collaboration with Alibaba provides Kabam the resources, infrastructure and distribution to help bring our current and future durable franchise games to China and elsewhere in Asia and make an immediate impact.”
Kabam has already enjoyed some success finding games from Asia to bring to Western markets, but teaming with Alibaba will allow it to use the content pipeline more effectively in both directions. With China exhibiting an ever-growing appetite for American movies and entertainment, the company is well-positioned to deliver thanks to its licensed titles like The Hobbit: Kingdoms of Middle-earth, Fast & Furious 6: The Game and an upcoming mobile game based on The Hunger Games.
For more on Kabam and its portfolio of mobile game, visit www.kabam.com.