Android hits a new high in global smartphone market share

Android continues to gain increasing chunks of the global smartphone market, taking business away from all of its competitors — yes, even Apple.

A new report for Q2 2014 released by Strategy Analytics shows that Android set a new record with 85 percent of global shipments of smartphones, gaining market share from Blackberry, Windows Phone and iOS (though Apple lost just one percent in the quarter). Though Jacob Long of our sister site GeekSided points out that Apple has never measured its success in terms of market share, it’s still remarkable to see comments like this from Strategy Analytics executive director Neil Mawston:

Like the PC market, Android is on the verge of turning smartphone platforms into a one-horse race. Its low-cost services and user-friendly software remain wildly attractive to hardware makers, operators and consumers worldwide. Rival OS vendors are going to have to do something revolutionary to overturn Android’s huge lead in smartphone shipments.

While the general public, and developers, to a certain degree, tend to think iOS-first when it comes to mobile apps, these kinds of numbers could change that sooner rather than later. We’re already seeing many more simultaneous iOS and Android app and mobile game releases, but could the market tilt so that Android-first becomes the norm rather than the exception?

That would have seemed impossible just a few years ago, but clearly, Google has made the kind of strides that can change perceptions in a hurry.

Tags: Android Google

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